6 Easy-to-use Graphic Design Tools

Graphic design is described as “the art and practice of designing and projecting ideas and experiences with visual and textual information” by the American Institute of Graphic Arts (AIGA). In other words, the graphic design uses images to convey specific concepts or thoughts. These images might be as straightforward as a company logo or as intricate as website page designs.

-The 8 Types of Graphic Designs You Need To Know-

Therefore, graphic design tools are software programs that assist designers in realising their ideas. So, just get started if you’re sick of paying for graphic design. In this article, we’ll discuss six simple and easy-to-use graphic design tools whether you’re a student or a business owner.

CANVA

canva tool

A free online graphic design tool is Canva. Use it to make logos, presentations, posters, films, social media postings, and more. To enable everyone in the world to design anything and publish anywhere, Canva is an online design and publishing platform.

As a straightforward drag-and-drop user interface, Canva enables picture manipulation and project-based learning and is suitable even for younger students. It provides many virtual templates so users, including students, can edit designs and make additions. Canva has many features, but many of them are targeted at educators. Canva has more than 8,000 templates, compared to Snappa’s 5,000 in addition to stickers and badge graphics.

ADOBE SPARK

Adobe Spark is an integrated narrative platform and online creative tool. Users can design and produce images to communicate knowledge interactively. The tool was developed in May 2016 and consists of three design programs: Post (graphic design), Page (web design), and Video. Adobe Spark helps you build innovative web pages and videos by striking the right balance between minimalism and robust design. Users never lose their progress because modifications made while designing any of the three apps are saved in an online cloud.

SNAPPA

snappa tool

Snappa is a cloud-based graphic design tool created to assist small businesses in creating graphics for infographics, emails, blogs, social media, and other channels according to the channel’s specifications. Snappa is a straightforward tool that aids in producing minimalist designs. Snappa is entirely free to use for as long as you’d want. You can access thousands of images and graphics, three monthly downloads and professionally created social media templates for all the major social media networks. There are several critical distinctions between Snappa and Canva. Canva includes more sophisticated design features, whereas Snappa concentrates on straightforward, user-friendly tools.

DESYNER

With established templates, Desygner, a visual design tool, organisations may create social media posts, presentations, advertising, posters, and other types of material. However, the most excellent and accessible graphic design software is called Desygner. This tool provides the sense of using photoshop because it allows you to switch between picture layers and customise your text and graphics settings.

AFFINITY DESIGNER

Due to its user-friendly interface, Affinity Designer is a fantastic alternative for independent projects or beginning graphic artists. It is a solid rival to Adobe Illustrator, offering a comparable set of design tools and additional user-friendly features. People who desire a cost-effective option without sacrificing functionality should consider it.

PHOTOSCAPE

photoscape graphic design

A minimal toolbox of sketching tools is included in the free picture editing program PhotoScape, which covers all the essentials. Due to its drag-and-drop user interface, it is easy to use. It will swiftly and pleasantly complete straightforward operations such as resizing or cropping. Additionally, it has some batch operations, including file renaming and minor editing to speed up your work.

We hope this article helps you know about graphic design tools that are easy and free to use, even as a student or an amateur. If you liked this article, follow us on Instagram, Facebook, Twitter and LinkedIn, where we share the company updates and tips.

Branding

Dec 30, 2022

4 min read

5 Easy Techniques to find Your Brand Niche

It is incredible to bring a business idea to life. However, it can be risky to jump into a new niche. You can follow all your interests and passion and still need to see up to half the results you were expecting. It is of utmost importance to select a niche that you will succeed in. if you are struggling or don’t know which place to jump into, consider your problems solved. Below are five easy techniques to find your brand niche. Know Your Interest and Passion There is a thin line between interest and passion. Don’t go for a niche just because you are interested in it. Instead, ensure it is something you would love to do even in your leisure time without income. Then, if you can picture yourself doing and loving it for five years, you are sure you are passionate. An excellent way to find this is by looking at the fields you have knowledge of and love. However, answering the below questions may also help you determine your passion and interests: What do you do during your leisure time? What are your natural skills? Under what topic do friends and family ask you for assistance? What are your favourite subjects? What methodologies do you use for problem-solving? Figure out the Competition Just because you discovered what you are passionate about doesn’t mean you should jump into it without further consideration. Before putting all your time and energy into a new business, you should research how many brands are already in it. Your ideas may be excellent, but how many brands have similar ideas already? Extensive keyword research related to your niche is an excellent way to determine the market competition. A few critical signs from competitors may give you the green light to join a specific place. These include: If competitors are creating poor/low-quality content Low transparency. Absence of paid competition on high-volume keywords. Find out Customer Problems and Desires Now you know what you are interested in, you know the market competition, think of the problems the customers are facing and find potential ways your interest and passion can solve these problems. It is an excellent strategy to research your potential clients and learn about their issues and buying behaviours. This will make you understand the market better and see possible ways to fix the gaps your competitors still need to. Remember, your business can only be profitable if you can solve individuals’ needs. What is the Profit? With your new ideas and strategies, knowing what you should expect at the end of the day is good. So research on top or similar products/services in your niche. Find customer demographics, interests and value, locations, product quality and average price. If you are still looking for an existing offer, there is a probability that no one has monetised the niche, which is a negative sign. However, getting a reasonable number is an excellent sign to proceed to the final point. Test Your Ideas Testing your products/services/ideas is the final phase. It, in real-time, will show you whether you are on track. A website is vital for every business. Start with a landing page for a specific niche. You can also go for paid ads that direct people to the page. Know if people are willing to patronise you. Not getting any sales for this doesn’t mean it is not the right niche for you. So look at it again, and find ways to improve the looks. Raven and Macaw is just a click away if you want to improve your website. Contact us for digital solutions that keep you on the winning side.

By Raven & Macaw Team

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